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Cosmetics (skin care)


Cosmetics industry outlook

According to a report by Grand View Research, the global cosmetics market size was valued at USD 603.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. The report attributes this growth to factors such as the increasing awareness of beauty products and the rise of e-commerce platforms.

The skincare industry in the EU is a rapidly growing market. According to a report by Mordor Intelligence, the European skincare market was valued at approximately 25.84 billion USD in 2020 and is expected to grow at a CAGR of 4.58% during the forecast period of 2021-2026.

One of the key factors driving growth in the skincare industry is the increasing awareness and adoption of skincare routines by consumers in the EU. There is a growing emphasis on maintaining healthy and glowing skin, which is driving demand for skincare products.

Another factor contributing to the growth of the skincare market in the EU is the increasing number of online sales channels. E-commerce platforms, such as Amazon, Sephora, and Cult Beauty, have made it easier for consumers to purchase skincare products online, leading to increased accessibility and convenience.

In terms of product type, the EU skincare market is segmented into face creams and moisturizers, cleansers and toners, masks and peels, sun care products, and other skincare products. Face creams and moisturizers make up the largest segment, accounting for approximately 30% of the market share.

Skincare cosmetics

Product trends for skin care cosmetics

The global skin care industry has seen a significant shift in product trends in recent years. Here are some of the major trends:

Natural and organic products: Consumers are increasingly looking for natural and organic ingredients in their skincare products. This trend is driven by a desire for safer, more sustainable products that are better for the environment and free from potentially harmful chemicals.


Anti-aging products: With an aging population, there is a growing demand for products that address signs of aging, such as wrinkles and fine lines. This has led to the development of a wide range of anti-aging skincare products, including creams, serums, and masks.


Personalization: Consumers are looking for skincare products that are tailored to their individual needs and concerns. This has led to the development of personalized skincare products that take into account factors such as skin type, age, and lifestyle.


Multifunctional products: Consumers are also looking for skincare products that offer multiple benefits, such as moisturizing, brightening, and anti-aging. This has led to the development of multifunctional products, such as BB creams and CC creams.

Sustainability: Consumers are increasingly concerned about the environmental impact of their skincare products. This has led to a growing demand for sustainable and eco-friendly skincare products, such as those made with natural and biodegradable ingredients, and packaging that is recyclable or made from recycled materials.

Overall, these trends reflect a growing demand for products that are natural, effective, and sustainable, while also offering a personalized experience for the consumer.

skincare cosmetics trend

Innovations in the field of cosmetics (skin care)

skincare cream and face

The field of cosmetics, particularly in skincare, has seen a lot of innovations in recent years. Here are some examples of recent innovations in the field of skincare cosmetics:

Personalization: Companies are now using technology to create personalized skincare products tailored to each individual's unique skin type and concerns. For example, some companies offer at-home DNA testing kits to create custom skincare regimens based on a person's genetic makeup.

Natural ingredients: With the increasing demand for natural and sustainable products, many skincare brands are using natural ingredients like plant-based extracts, essential oils, and herbal remedies in their formulations. Some brands are also focusing on developing biodegradable and eco-friendly packaging.


Technology integration: Skincare brands are using technology to enhance their products and customer experience. For example, some brands have created smart mirrors that analyze skin and recommend products, while others use augmented reality to allow customers to "try on" products virtually before purchasing.

New delivery systems: Innovative delivery systems are being developed to improve the absorption and efficacy of skincare products. Examples include microneedling patches, sonic infusion devices, and dissolvable film masks.


Advanced formulations: Skincare companies are using cutting-edge technologies and science to create more advanced and effective formulations. For instance, some companies are using stem cells, peptides, and growth factors to promote skin regeneration and rejuvenation.

These are just a few examples of the many innovations happening in the skincare industry today.

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