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Health product 


The health product

The niche of Health products includes a wide range of products such as functional drinks, meal replacements, as well as products containing special ingredients to improve digestion, immunity, skin and hair health, as well as mood and sleep.

Examples of products in this niche can be plant-based protein shakes containing vitamins and minerals, kefir drinks with probiotics, muesli bars with added fiber and antioxidants, as well as functional teas containing herbs and other plant extracts to improve health.

The popularity of this niche of products is due to the increased interest of consumers in a healthy lifestyle and proper nutrition. Consumers strive to choose products that help them maintain health and well-being, and are willing to pay a high price for such products.

health products

Health products industry outlook

Here are some market figures related to the health product industry:

- The global functional food market size was valued at USD 267.44 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2021 to 2028. (Source: Grand View Research)

- The global meal replacement products market size was valued at USD 15.7 billion in 2020 and is projected to reach USD 24.8 billion by 2028, growing at a CAGR of 5.9% from 2021 to 2028. (Source: Allied Market Research)


- The global probiotics market size was valued at USD 50.2 billion in 2020 and is expected to grow at a CAGR of 7.1% from 2021 to 2028. (Source: Grand View Research)


- The global herbal tea market size was valued at USD 2.5 billion in 2020 and is expected to grow at a CAGR of 6.2% from 2021 to 2028. (Source: Grand View Research)

These figures highlight the significant growth potential of the health product industry, which presents a great opportunity for businesses operating in this niche.

capsul in the hand
superfoods seeds and nuts

Popular Superfoods

Mushrooms have become increasingly popular as a health food in recent years. They are rich in antioxidants, fiber, and various vitamins and minerals. Some varieties of mushrooms, such as shiitake and reishi, are also believed to have immune-boosting properties. Mushroom extracts are now commonly found in supplements, teas, and other health products.

Seeds are another type of health food that has gained popularity in recent years. Chia seeds, flax seeds, and hemp seeds are all rich in omega-3 fatty acids, fiber, and protein. They can be added to smoothies, oatmeal, or used as a topping for salads or yogurt.

Oils are another type of health product that has become popular in recent years. Coconut oil, avocado oil, and olive oil are all commonly used in cooking and have various health benefits. Coconut oil, for example, is believed to improve brain function, while avocado oil is rich in heart-healthy monounsaturated fats. Other oils, such as fish oil and krill oil, are commonly found in supplements and are believed to have anti-inflammatory properties.

Algae are a diverse group of aquatic organisms that are packed with nutrients and antioxidants. Spirulina and chlorella are two types of algae that are commonly used as dietary supplements due to their high protein content and other health benefits. Spirulina is particularly rich in iron and vitamin B12, while chlorella is known for its detoxifying properties and ability to boost the immune system.

Proteins are essential nutrients that play a key role in building and repairing muscles, as well as supporting overall health and wellness. While protein can be found in a variety of foods, including meat, dairy, and legumes, many people turn to protein supplements to meet their daily needs. Whey protein, which is derived from milk, is one of the most popular types of protein supplements. However, plant-based protein sources, such as pea protein, rice protein, and hemp protein, have also gained traction in recent years due to their sustainability and health benefits.

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