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Food supplement

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Tabs and capsules

Food supplement industry outlook

The market for dietary supplements continues to demonstrate growth and development in many countries around the world. According to the Market Research Future report, the global dietary supplements market is expected to reach $96.1 billion by 2024 with a CAGR of 6.9% during the period from 2019 to 2024.

One of the factors driving the growth of the dietary supplements market is the increasing consumer demand for functional products that help maintain health and prevent various diseases. Additionally, the rise in living standards and awareness of healthy lifestyles are contributing to the increased demand for dietary supplements.

Furthermore, modern research in the fields of nutrition and medicine is allowing manufacturers to develop more effective and safe dietary supplements, which is also contributing to the growth of the market.

Overall, the dietary supplements market continues to develop and demonstrate stable growth, opening up new opportunities for manufacturers and entrepreneurs in the industry.

Regenerate response


Product trends for dietary supplements in the food industry

Several product trends can be observed in the market for dietary supplements:


Naturalness: consumers are increasingly oriented towards natural and organic products, avoiding artificial additives and preservatives. As a result, manufacturers of dietary supplements are increasingly using natural ingredients such as plant extracts, organic vitamins, and minerals.

Functionality: today, consumers are looking for dietary supplements that not only compensate for vitamin and mineral deficiencies but also have additional functionality such as improving digestion, boosting immunity, improving sleep quality, etc.

Innovation: manufacturers are constantly looking for new ingredients and formulas that can improve the effectiveness and safety of dietary supplements. Recent innovations include the use of probiotics, prebiotics, enzymes, and other biologically active components.

Convenience: many consumers prefer convenient forms of dietary supplements, such as capsules and tablets that are easy to take and store. Some manufacturers also offer liquid dietary supplements that can be convenient for on-the-go use.

Personalization: an increasing number of manufacturers are beginning to offer personalized dietary supplements that can be adapted to individual consumer needs and requirements.


For example, companies may offer genetic profiling tests to determine individual vitamin and mineral deficiencies, and then create a personalized dietary supplement recipe to address these deficiencies.

Collagen gummies, turmeric and ginger

Innovations in the field of dietary supplements (nutraceuticals)

R&D food supplement

There are many innovations happening in the field of dietary supplements aimed at creating more effective and safe products. Some of them are:

Development of production technologies: modern technologies allow for the production of dietary supplements with higher concentrations of active ingredients and more efficient forms of release.

Use of natural ingredients: consumers are increasingly paying attention to the composition of products, so manufacturers of dietary supplements strive to use only natural ingredients, such as plant extracts, minerals, and vitamins.

Development of personalized products: some manufacturers offer the creation of individual complexes of dietary supplements that take into account the health characteristics and needs of each specific consumer.

Application of innovative delivery technologies: some manufacturers use innovative technologies to improve the absorption and delivery of active ingredients, such as nanoparticles and liposomes.

Development of products for athletes: dietary supplements for athletes are one of the fastest-growing market segments. Manufacturers are developing products that help improve physical fitness and endurance.


Use of analytical tools for quality control: modern analysis methods allow for quality and safety control of dietary supplements at all stages of production, increasing consumer trust in these products.

Development of functional products: some manufacturers are developing products that not only satisfy the need for missing vitamins and minerals but also perform specific functions, such as improving digestion or increasing concentration.

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